Minisoft’s eFORMz, combined with innovative DuplexPackSlip® labels, offer retailers a unique opportunity to deliver a superior customer experience while streamlining their shipping operations. What is a DuplexPackSlip® label? DuplexPackSlip® labels are an innovative all-in-one duplex solution, which automatically combine the shipping label with a packing slip on the front and back side of the same label:

Let’s take a quick look at a typical customer scenario to see how a retailer might use eFORMz and DuplexPackSlip labels.

The Happiest Time

It all started with a friend’s post on social media. Then their favorite blog recommended it. After a few online searches and reading through some reviews, they were convinced: you had exactly what they wanted. Once they clicked buy, you made them feel like they just made a wonderful decision to shop with you.

If you use a transactional email solution like Minisoft’s eDIRECT+ you thanked them with an HTML-formatted order confirmation that gave them an opportunity to purchase a few other items they might also like.

From there, you packed up the item. You slapped a shipping label on the box, inserted the packing slip into a plastic pouch on the side, and sent it on its way. When their item shipped, you sent a shipping notification via email to your customer. The email might even have included a tracking number so your customer could check on the status of their order and anticipate its arrival.

Once the order arrived, the customer tore through the box, and laid eyes on what they had wanted. It was just like it looked online! It’s another customer success story, yet, something just didn’t seem right.

Throughout the lifecycle of their order, at every touchpoint, you’ve got your customers covered. You confirm their order, send them shipping notifications, all while reinforcing your brand and including cross-sell and upsell offers. What could be missing?

The happiest time for a customer is when they receive what they have ordered from you, but are you taking full advantage of this moment? That’s what the future of shipping is all about.

The Future of Shipping

Throughout 2015, Minisoft will be promoting its vision for the future of shipping. We believe that the future of shipping embodies the concept of interacting with your customer at every touchpoint in the fulfillment of an order, from the time of order placement to the time of delivery and beyond. It is our belief that many retailers are missing opportunities at the time of a product delivery, a customer’s happiest time. This is where eFORMz and the DuplexPackSlip® label can be used to produce innovative shipping documents that will enable the package a retailer ships to sell more. eFORMz, combined with innovative DuplexPackSlip® labels, can call your customer to action at their happiest time. Use DuplexPackSlip® shipping labels to cross-sell and upsell on additional products or services. Offer customers discounts or special website promotions to get them back to your websites for even more shopping.

Retailers can also use DuplexPackSlip® labels for gift messaging applications. Give your customers a special opportunity to really personalize their gift card by taking full advantage of the back side of the DuplexPackSlip® label normally reserved for a packing list. Take gift messaging to the next level by offering your customers an opportunity to upload a “selfie” to your websites to be used with their gift message. What a great way to personalize a gift message with a full color picture of the gift giver. eFORMz automatically handles the matching of the gift message and picture of the gift giver with the package that’s being shipped.

So welcome to the future of shipping, with Minisoft’s eFORMz and the DuplexPackSlip® labeling solution.

Sell more with the packages you ship