The Rise of “Flex Shoppers” and DuplexPackSlip Laser Forms

Recently, UPS commissioned a study called “UPS Pulse of the Online Shopper™,” conducted by comScore. One of their key takeaway’s was the emergence of the “flex shopper.” As they went through “some of the critical steps in the flex shopper’s path to purchase,” one of the study’s findings was that “Returns remains an area highly valued by consumers but underserved by retailers.” How so? Well, consider the following results of the study:

52% of consumers want to see a return label right in the box

82% of shoppers respond positively to the ability to return product to the store or ship it back using a free pre-paid label

68% say free returns shipping is key to a positive returns experience

Clearly, customers value returns. However, according to the study, “Only 1/2 of consumers are satisfied with the ease of making a return and the clarity of retailers’ policies.” This raises the all-important question: how do retailers offer a superior returns experience? Here at Minisoft, we have a suggestion: DuplexPackSlip®. These unique, multi-use laser forms use innovative label designs allowing retailers to incorporate special offers, targeted cross-sells, loyalty rewards, or gift cards with every customer order. Of course, integrated, pre-paid returns can also be included.