Unboxing and DuplexPackSlip® Laser Forms

It’s like Christmas. An order is placed online, and a few days later, it magically appears on the porch. What’s more fun than ripping through packing tape, gleefully shredding the box and laying eyes on what you’ve ordered? Unboxing, when a customer opens an online order and shares their experience on social media, is all the rage these days. According to Google, “Unboxing video views have grown 57% over the past year, and uploads have grown more than 50%.” Are you starting conversations with the packages you ship?

More than ever, people are customizing every aspect of their shopping experience. Delivering a more personalized experience is critical to starting conversations and making a brand appear more upscale. While branded packaging is more likely to invite customer interaction, even the prettiest packages lack direct personalization, such as relevant cross-sell and upsell offers. Sure, including free samples, promotional codes and other gifts in the box is nice, but by that time the customer’s attention has shifted. They’re focused on what they’ve just ordered, not on offers inside the box. In other words, cleaning up the traditional brown box is a solid first step, but how do you engage customers on the outside of the box? Put differently, how do you capture a customer’s attention before they joyfully destroy the box?

Minisoft’s DuplexPackSlip® Laser Forms allow retailers to include relevant offers and promotions right on the box, adding a personal touch while allowing you to sell more with the package you ship. With DuplexPackSlip Laser Forms, every package that ships is an opportunity to generate new sales while reinforcing a retailer’s brands and messaging. Incorporate special offers, targeted cross-sells, upsells, loyalty rewards, gift cards or web promotions on every package. DuplexPackSlip Laser Forms are completely customizable, empowering retailers to bring their unique digital look to every package that ships. When your customer receives their package, they just pull the tear strip to reveal the back side of the DuplexPackSlip Laser Form. Nothing could be simpler or more convenient for your customer.

Without question, offering a superior customer experience involves creating a connection with shoppers while they unbox the product. Connecting with customers in a genuine way at the time of product delivery drives authentic word-of-mouth marketing. Increased on-the-box personalization enhances the look of the brand and makes shoppers more likely to share their experiences about a product purchase. Likewise, on-the-box offers and promotions drive customers back to your websites for more shopping, and buying.